In the months before my first book came out, I was tasked with asking people to read the book and potentially provide a quotation for the book jacket. The book, Thrive: A New Lawyer’s Guide To Law Firm Practice, is specific to the legal community, and so I reached out to lawyers and law school administrators specifically.
On a recommendation, I reached out to an administrator at a prominent law school. In my email, I explained that I had written a book, due to be published by the American Bar Association, and that I was looking for potential quotations. I explained that there was no rush and no obligation whatsoever and that she could read the book and decide later whether she would in fact be comfortable with providing a quotation.
Before I had the chance to send along a copy of my book to her, I received a one-line response: “I am not interested in providing a quotation.”
Now, she was under no obligation to, certainly. She was under no obligation to respond to my email, even. But, considering she did, I have some thoughts about her approach.
Whenever we connect with others, whether in writing or over the telephone or in person, we should be mindful of the impression we are making (we should be mindful of how we are making people feel, too). No matter what we believe about the person we are corresponding with, if we are to stand by our personal brand, if we are to be regarded as impressive, engaging, and compelling, we have to maintain a certain level of courtesy or congeniality always.
One email may only reach – and impact – one person. But that’s one more person who could be in your corner, a part of your tribe, your biggest supporter down the line if and when you need it and in ways you may not be able to imagine as you sit here today. TWEET ON THIS!