As a business owner, now more than ever it is important to think about how video will bolster your business model. Whether you are creating YouTube videos or incorporating video on your website, here are some must-know on camera tips before you start filming.
THREE MUST-KNOW TIPS FOR SPEAKING ON CAMERA:
• MASTER YOUR APPEARANCE
• MAKE EYE CONTACT
• OFFER A STRONG DELIVERY
Your on-camera appearance says a lot about the kind of person you are. This is not a superficial idea, but rather, a great way for you to capitalize on your personal brand and on the message you want to convey to your listeners. Most importantly, you should feel comfortable and confident in your own skin. So, choose a look (clothing, background setting, etc.) that represents you. Make sure it is consistent with the overall brand you hope to convey.
2. Eye Contact
Speaking on camera, particularly when we are first starting out, can feel awkward. Our objective, over time, is to foster a natural, comfortable on-camera image, just as if we are connecting in person. A great way to do this is to learn to make genuine eye contact with the camera. Imagine a person you know (and like!) on the other side of the camera. Connect with him or her as if face-to-face. Good on-camera eye contact draws your listeners in. This will also make you personable and encourage people to get to know you, your business, and your brand.
The content of your message is incredibly important. But without a strong delivery, it will not resonate. Whether you are creating a short video for your home page or a longer instructional video on YouTube, before you begin filming take some time to think about the best way to deliver the content. Consider what will resonate with your audience. Consider your best vocal tone, as well as where you can vary this tone for emphasis. Think about the look, feel, and take-aways of your presentation. The time you put in up front to planning your delivery will prove incredibly valuable on the back end.